Privacy Policy

You deserve transparency in how we use your data. This privacy statement explains which technologies we use, why we use them, and what this means for you. We outline in detail for which purposes we collect and process personal data as defined in Art. 4 of the General Data Protection Regulation (GDPR) when you visit our website, use our contact form, subscribe to our newsletter, purchase one of our products, or download information.

How to contact us

For any privacy-related questions please contact:

E-Mail: [email protected]
Website: Support

How we use cookies

When visiting our website, we use cookies and similar technologies. These are grouped into:

Essential cookies – required for technical operation and security of the website. These run without consent.
Analytics & Marketing cookies – optional; only activated if you select “Accept All” in the cookie banner.

Your cookie choices are stored until you withdraw or change them through the cookie settings.

Essential

  • Simple Analytics (privacy-preserving, cookie-less; always active)
  • Server log files
  • Cookie storing your consent settings

Analytics & Marketing (only if selected in the cookie banner)

  • Google Analytics
  • Meta Pixel (Meta Platforms Ireland Ltd.)

When you use our website

Your browser automatically transmits certain data, which is stored in server log files. This includes:

  • IP address (anonymised where technically possible)
  • Requested URL
  • Date and time of access
  • Referrer URL
  • Browser type and version
  • Volume of data transferred
  • Technical error statuses

These log files are required to display the website correctly, ensure stability and security, defend against attacks, and investigate technical issues.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in operating a secure and functional website).
Retention: Server logs are typically retained for 14–30 days unless needed for security investigations.

Simple Analytics (essential)

We use Simple Analytics, a privacy-friendly analytics provider that does not use cookies, does not collect personal data, and does not track users.
Data is fully anonymised and cannot be used to identify you.

Privacy: https://simpleanalytics.com/privacy

If you select Accept All in the cookie banner, we use Google Analytics to analyse website usage.

Google Analytics uses cookies that generate information about your use of the site. IP anonymisation is activated. Only in rare cases is the full IP address sent to a Google server and shortened there.

Collected data may include:

  • Anonymised IP address
  • Pages visited
  • Duration of visit
  • Device/browser information
  • Referrer
  • UserID (anonymous, encrypted)

Data is processed by:

Google Ireland Limited
Gordon House, Barrow Street, Dublin 4, Ireland

Google LLC
1600 Amphitheatre Parkway
Mountain View, CA 94043, USA

Google Privacy: https://policies.google.com/privacy

Legal basis: Art. 6(1)(a) GDPR (consent).
Retention: According to your Google Analytics retention settings (e.g., 14 months).
You can revoke consent anytime via cookie settings.

If you select Accept All, we use the Meta Pixel to measure the effectiveness of advertising, build remarketing audiences, and optimise ads.

Meta may link this data to your Facebook/Instagram account if you are logged in.

Data processed by:

Meta Platforms Ireland Ltd.
4 Grand Canal Square
Dublin 2, Ireland

Meta Privacy: https://www.facebook.com/privacy/policy/

Legal basis: Art. 6(1)(a) GDPR (consent).
You can withdraw consent anytime via cookie settings.

Embedded YouTube videos (youtube-nocookie.com)

We embed videos exclusively via youtube-nocookie.com, which prevents cookies until you click the video.
When playing a video, YouTube may collect usage information such as device data or viewed content.

Provided by:

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4, Ireland

Legal basis: Art. 6(1)(a) GDPR (consent triggered by clicking the video).

Formspree (contact form service)

To process submissions sent via our contact form, we use the service provider Formspree.
When you submit the contact form, the data you enter (name, email address, message) is transmitted to Formspree’s servers and forwarded to us by email. Formspree temporarily stores this data in order to ensure successful delivery.

Data processed:

  • Name
  • Email address
  • Message content
  • Technical metadata (IP address, timestamp, referrer)

Processed by:

Formspree, Inc.
2261 Market Street #4701
San Francisco, CA 94114, USA

Privacy: https://formspree.io/legal/privacy-policy

Data may be transferred to a third country (USA). Formspree uses the EU Standard Contractual Clauses (SCCs) to ensure an adequate level of data protection.

Legal basis:

  • Art. 6(1)(a) GDPR (your consent when submitting the form), or
  • Art. 6(1)(f) GDPR (legitimate interest in responding to inquiries)

Retention: Messages are stored only as long as necessary to respond to your request.

When purchasing one of our products

For purchases we collect:

  • Email address
  • First and last name
  • Payment method details
  • Billing information
  • Any additional information necessary for purchase or tax requirements

Processing is necessary to fulfil your order, provide your product, and comply with tax and legal obligations.

FastSpring (payment processor)

Payments are handled by:

Bright Market, LLC dba FastSpring
801 Garden St.
Santa Barbara, CA 93101, USA

FastSpring Privacy:
https://fastspring.com/privacy/
https://fastspring.com/terms-use/seller-terms-service/clauses/

FastSpring may store and process data in the USA. Standard Contractual Clauses (SCCs) apply.

Legal basis: Art. 6(1)(b) GDPR (contract performance), Art. 6(1)(c) GDPR (legal obligations).
Retention: Purchase data is retained for the duration of statutory accounting and tax obligations.

Newsletter and product updates

To send updates, we require:

  • Email address
  • First name
  • Last name

For security purposes we store your IP address and date of registration. Interactions (opens/clicks) may be recorded.

Mailchimp

We use Mailchimp to deliver newsletters:

The Rocket Science Group LLC
675 Ponce de Leon Ave NE, Suite 5000
Atlanta, GA 30308, USA

Mailchimp Privacy:
https://mailchimp.com/legal/data-processing-addendum/

You can unsubscribe at any time via the link at the bottom of each email.

Legal basis: Art. 6(1)(a) GDPR (consent).
Retention: Until you unsubscribe or ask for deletion.

Data transfer outside the EU

Some tools we use process data in countries outside the European Economic Area, such as the USA.
Wherever this occurs, we ensure an appropriate level of data protection by using:

  • Standard Contractual Clauses (SCCs)
  • Additional measures provided by the processor
  • Your explicit consent via the “Accept All” option in the cookie banner (for Google Analytics and Meta Pixel)

We do not sell personal data.

Your rights

As a data subject, you have the following rights under the GDPR after successful identification:

  • Right of access (Art. 15)
  • Right to rectification (Art. 16)
  • Right to erasure (Art. 17)
  • Right to restriction of processing (Art. 18)
  • Right to data portability (Art. 20)
  • Right to object (Art. 21)
  • Right to withdraw consent (Art. 7(3))

To exercise your rights, contact us at: [email protected]

Withdrawing consent does not affect the lawfulness of processing prior to withdrawal.

Updates

We may update this privacy policy from time to time. Material changes will be clearly indicated on this page.